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Barron’s • Jun 18, 2026
Google Gemini usage grows while traditional Search traffic holds
Analyst traffic data suggests Gemini usage can grow alongside Google Search rather than simply replacing it.
• AI products do not always replace existing surfaces; they can add new interaction modes.
• Distribution and habit can matter as much as raw model capability.
• Search, chat, and agent workflows may coexist for different user intents.
Builder take
• Design navigation so users can choose search, browse, chat, and action workflows without confusion.